Yahoo’s Killer News Strategy and Other Fascinating News on the Web

Web news bits

NewsFeed

  1. Extra! Extra!

    Five years ago, I wrote a blog post in which I suggested that Yahoo should drop out of the search game and instead focus on what they were great at: News. Here’s a clip: “Yahoo is grown up. They know what they’re great at. They are great at news. When it comes to news, they absolutely crush Google … Why not define yourself by your news services and the other stuff where you destroy the competition? Then when folks ask you about Google, you can honestly say they are neither big nor good enough for us to even worry about at this point.” In past few months, several big name journalists (including David Pogue, Matt Bai, and now Katie Couric) have joined the Yahoo team. It makes sense. Yahoo has an absolutely huge news-seeking audience. Can they tie it all together and build a news brand with…

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